WHAT the Data?!

Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)

October 21, 2020 Lior Barak and Lorenzo Rossi Season 1 Episode 8
WHAT the Data?!
Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)
Chapters
0:39
Welcome Lorenzo
3:43
Leaving in a bubble
5:18
Data and Dashboards
8:14
Fraud
13:22
Data collection
16:53
Data to collect?
WHAT the Data?!
Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)
Oct 21, 2020 Season 1 Episode 8
Lior Barak and Lorenzo Rossi

In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.

You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/

Show Notes Chapter Markers

In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.

You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/

Welcome Lorenzo
Leaving in a bubble
Data and Dashboards
Fraud
Data collection
Data to collect?