Maria Brigida Deleonardis - Marketer learning data analytics (#11)
December 08, 2020
Lior Barak and Maria Brigida Deleonardis
Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.
Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.
More in this episode:
- Moving away from performance to data?
- Becoming a better marketer
- Working with data is adding another layer on top
- Analyst need to understand the management
- why should we hire you, marketing analyst
Moving away from performance to data?
Working with data is adding another layer on top
Getting more time to work with data
Performance marketing carrier change
Data helping to get better performance
Marketing depend on emotion or data?
How do you understand better which creatives work?