WHAT the Data?!
Let's talk about how we leverage our data to improve the user targeting and experience. Join our podcast while we explorer how our guests using data, how they develop the user experience, and improve marketing expenses.
Lior Barak, data strategist, author of "Data is Like a Plate of Hummus" and founder of "Tale About Data", Michael Stiller, analyst, founder of STILLGROVE, going to explorer how companies collect, process, and use their data, and how this improves the user experience of their products.
Episodes
24 episodes
We Missed You, Data Lovers! What the Data is Back
Calling all data enthusiasts! We're thrilled to announce that What the Data is back for another season! We've been busy gathering new insights and can't wait to dive deep with you into the fascinating world of data.
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Season 5
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Episode 1
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1:35
Dora Trostanetsky - Data for Growth Marketing (#26)
Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and...
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Season 4
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Episode 26
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27:33
Andrew Freed - Developing your own Virtual Assistant (#25)
Andrew is a software architect in the Cloud and Cognitive Expert Labs and Learning group at IBM. He has extensive experience building solutions with AI and holds over 100 US patents.Virtual assistants sometimes called chatbots...
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Season 3
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Episode 4
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31:19
Kush Varshney - We should thrive for a trustworthy AI (#24)
Kush Varshney - We should thrive for a trustworthy AI (#24)
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1:03:03
Thorsten Dittmar - What's the problem with todays dataconomy? (#22)
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Thorsten Dittmar. Thorsten in this episode helped us to understand what is wrong with the dataconomy today.Thorsten is passi...
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Season 3
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Episode 2
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55:47
Yehonathan Sharvit - What's the big deal with Data-Oriented programming? (#21)
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Yehonathan Sharvit. Yehonathan in this episode helped us to understand what is data-oriented programming, how can you use it, and in...
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Season 3
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Episode 1
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18:12
Season 3 here we come!
Hello everyone,It's been a while since we released a new episode, mainly due to the fact we were overwhelmed with work and other personal issues, but we are back for another season which we hope you will enjoy as much as we did to record it...
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Season 3
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Episode 0
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7:18
Zineb Layachi - Talking to Customers with CRM (#20)
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Zineb Layachi. Zineb has a lot of experience from business development to sales enablement and marketing, as two time CMO. ...
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Season 1
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Episode 20
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32:42
Taye Johnson - Defining data governance role (#19)
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Taye Johnson. Taye is an LGBTQ+ advocate and tech educator, nicknamed the "Quiet Storm", data analytics manager at eidolon communica...
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Season 1
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Episode 19
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37:32
Jonathan Rioux - What, How and When to use PySpark (#18)
Have you heard about the power of PySpark? Jonathan Rioux joining Michael and Lior for an amazing episode talking about the power of Spark, and Python as well as why he decided to write an entire book about PySpark. In tod...
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Season 1
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Episode 18
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48:45
Jean de Bressy - How to leverage data for marketing automation? (Zalando) (#17)
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Jean de Bressy.After growing as a product manager and marketeer at trivago, Jean moved to Zalando three years ago to work on exp...
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Episode 17
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28:53
Marcello La Rocca - Why algorithms are important? (Tundra) (#16)
Marcello Is a senior software engineer at Tundra.com, Author of "Algorithms and Data Structures in Action", His work and interests focus on graphs, optimization algorithms, genetic algorithms, machine learning, and quantum computing.What ha...
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Season 2
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Episode 4
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39:58
Jakub Chour - Be aware of scammers! (#15)
Jakub is a Mobile Growth & Pricing Optimization specialist with large experience in dating apps, he loves coriander and lives in the Czech Republic, and we couldn't have him in a better time talking about dating apps, scammers, and what you...
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Season 2
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Episode 3
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19:31
Juliana Jackson - What have you missed when calculating your CLV? (#14)
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strateg...
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Season 2
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Episode 2
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42:35
Thomas Petit - Data culture for startups (#13)
Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models. During the interview, we asked him:Where do you see the most issues with star...
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Season 2
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Episode 1
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29:45
Lior and Michael - How to collect your data (#12)
In episode 12 and the last one for 2020, Michael and Lior talk about collecting data, what is an API, why do you need to use it and what point is it relevant for you to start thinking about automating your data collection.✨ WHAT is an A...
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Season 1
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Episode 12
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24:34
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Maria Brigida Deleonardis - Marketer learning data analytics (#11)
Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path...
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Season 1
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Episode 11
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29:17
Philipp Loringhoven - Data is all about culture (#10)
Episode 10 is here and we have another special guest, Philipp Loringhoven, a designer and dev turned marketer turned data nerd. Caught between marketing, product development, and data. which if there is one thing that is important to know about...
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Season 1
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Episode 10
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34:32
Alexey Grigorev (OLX Group) - Product-oriented data science (#9)
In this episode, Michael and Alexey Grigorev talk about Product-oriented data science, How to start a data science project? How to make sure we're building the right thing? and more in a super interesting episode from the side of the data scien...
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Season 1
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Episode 9
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51:15
Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)
In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budget...
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Season 1
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Episode 8
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18:53
Daniel Zilberberg (AppsFlyer) - The career of an Analyst (#7)
First interview of WHAT the Data?! Podcast.In this episode, Lior, Michael, and Daniel Zilberberg (Director of Data Analysis Guild at AppsFlyer) talk about the path of the analyst, what defines a good analyst and how can you be promoted from...
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Season 1
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Episode 7
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30:49
Lior and Michael - Should you share data with Facebook? (#6)
In the episode Michael and Lior talking about the great experience of eating Kebab in Berlin and how is it all connected to sharing data with third parties. A must listen to if you still sharing data with your advertisers.What you earn shar...
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Season 1
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Episode 6
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29:35
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