WHAT the Data?!
Let's talk about how we leverage our data to improve the user targeting and experience. Join our podcast while we explorer how our guests using data, how they develop the user experience, and improve marketing expenses.
Lior Barak, data strategist, author of "Data is Like a Plate of Hummus" and founder of "Tale About Data", Michael Stiller, analyst, founder of STILLGROVE, going to explorer how companies collect, process, and use their data, and how this improves the user experience of their products.
WHAT the Data?!
Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)
In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.
You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/